Alla Weinberg is a professionally certified coach specializing in leadership and organizational coaching. She helps people work differently by coaching leaders, facilitating groups, and designing company cultures where people love to work. Her talk at FBTB18: “Culture Design”, will provide you with a concrete framework to define, conceptualize, and begin to design the culture of your team or organization. She works at Salesforce as a Lead Trainer and coach. Before that, she spent a couple of years Adaptive Path as a leadership coach and Service Designer. Alla has also worked with UX at General Electric and as a consultant at Mad*Pow.