April 15, 2016, From Business to Buttons gathered over 700 UX and Service Design experts from Europe, Australia, Singapore and the US. The conference included 9 great talks by our fantastic speakers, 4 stunning workshops and over 2 000 tweets.
In the next couple of weeks we will publish the videos and presentations from the conference, both here and on the InUse blog.
From Business to Buttons is the meeting place for everyone who wants hands-on advice on how to generate business value by creating great user experiences. We are already planning for next year – follow us on Facebook, Twitter or LinkedIn to get the latest information – hope to see you in 2017!
Our host Karin Adelsköld takes the stage!
Dr. Susan Weinschenk will share some of the new research on humans and machines, and give a glimpse of the near (3-5 year) future and what that future means to those who will be designing our future interactions with technology.
Our love affair with the digital interface is out of control. We’ve embraced it in the boardroom, the bedroom, and the bathroom. But there’s a different path. Golden Krishna challenges our world of nagging, screen-based bondage, and shows how we can build a technologically advanced world without digital interfaces.
Information Architecture is a practice of making sense. A set of principles, lessons and tools to help anyone make sense of anything. Learn how information architecture can help you make sense of your next endeavor.
The Design Community understands we must not create for the “elderly”, or the “disabled”, rather, for all consumers, of all ages and abilities with equity. In this era of instant web-based communication, this approach is no longer a choice. It has become a necessity and the greatest Design Challenge of our time.
Adobe demo workshop: During lunch Adobe will host a workshop/demo session of Adobe Experience Design CC. In this session Adobe Nordic’s UX specialist Johan Lopes Helgesson will show you everything about the software release from Adobe this year. You’ll get to try it out, comment and give the Adobe team feedback on the spot. The seats for this 30 minute session at lunch are free – but very limited. Sign up by e-mail: firstname.lastname@example.org
Our ability to collaborate, to build with momentum, and to be unabashedly creative is driven largely by the effort we put into the culture of our teams. In this talk, Jeff Veen will share from his two decades of experience leading the teams behind some of the world’s largest digital products.
Dealing with uncertainty requires emotional maturity and clarity of thought. Unfortunately politics and power games do more to obscure reality than they do to uncover it. To truly harness the power of Agile, Lean and Design Thinking we need to cultivate an attitude of mindfulness and a sense of equanimity.
Margaret Gould Stewart
In this talk, Margaret Gould Stewart will share four key principles for designing quality business products and outline a vision for a future made possible when those tools are in the hands of everyone, everywhere.
Kjell Persson, CEO at inUse, will share his experiences from working with Panasonic and the City of Denver on the implementation of a process to create impactful projects that can be well executed.
Consistently an active leader in technology, VP Al Gore, discusses technological advancement and the potential of user involvement. He identifies key opportunities and challenges, charting a new digital society.
Unwind and mingle with snacks, drinks, and chill tunes
Nobel Peace Prize winner, former US Vice President and Environmentalist
Nobel Peace Prize winner and former US Vice President Al Gore is the founder and current chair of The Climate Reality Project. He is a member of the Board of Directors of Apple Inc., a senior adviser to Google and chairman of Generation Investment Management. Al Gore is also a partner in the venture capital firm, Kleiner Perkins Caufield & Byers, heading it’s climate change solutions group.
VP, Product Design at Facebook
Margaret Gould Stewart is VP, Product Design at Facebook. She previously served as Director of User Experience at YouTube and prior to that led Search and Consumer Products UX at Google. Over the course of her career, Margaret has led the design teams for 5 of the top 10 most visited websites in the world, and her TED talks have been viewed over two million times. She’s simply… awesome!
Design Partner at True Ventures
Jeff Veen is one of the founding partners at Adaptive Path and former CEO of Typekit. He is now a Design Partner at True Ventures working with companies like about.me, Medium and Wordpress. Jeff Veen is also the author of books such as “HotWired Style” and “The Art and Science of Web Design”.
independent Information Architect
Abby Covert is an independent Information Architect living and working in New York City. She specializes in delivering a collaborative information architecture process and teaching those that she works with along the way. She speaks and writes under the pseudonym Abby the IA and is the author of ”How to Make Sense of Any Mess”, a book about information architecture for everybody.
President at MooreDesign Associates
Patricia Moore, author, gerontologist and designer, is a leading authority on consumer lifespan behaviors and requirements. She spent 3 years disguised as a woman more than 80 years old to see how society is designed, treats and responds to elders. She has been chosen as one of the ”100 Most Important Women in America” AND one of ”50 Americans Defining the New Millennium”.
Design Strategist at Google
Author of “The Best Interface is No Interface”, designer Golden Krishna has worked for innovation labs at Samsung and Zappos to imagine, design, and build the future of technology. He is now Design Strategist at Google but began his career working at the world-renowned interaction design consultancy Cooper in San Francisco.
CEO of The Team W Inc., Author and Behavioral Scientist
Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She is the CEO of The Team W, Inc, consultant to Fortune 1000 companies, start-ups, and government and non-profits. Dr. Weinschenk is the author of several books, including “100 Things Every Designer Needs To Know About People”.
Managing Principal for LASTing Benefits
Simon Bennett is Managing Principal for LASTing Benefits. For the last 13 years he’s been focused on delivering solutions in an Agile Fashion in the online gaming industry, the finance sector and now as a consultant. He has been advisor to the Scrum Alliance and is a popular speaker at many Agile (and other) conferences.
Journalist, comedian and technology evangelista
Comedian, journalist and author Karin Adelsköld is a technology evangelist. Since the early 90’s she has been reporting, writing and debating about Internet and digitalization. She is a highly acclaimed host for events as well as serious TV shows. Carin will be moderating the conference this year.
CEO at inUse
Kjell Persson is the CEO of inUse. He has a background as a business developer, transformation leader and business manager. Kjell is passionate about Innovation, Leadership and Sustainability, and how we as business developers and service designers can change the world for the better.
The Best Interface is No Interface
Münchenbryggeriet is a venue like no other. Situated on Södermalm, Stockholm it was the home of one of Stockholm’s biggest breweries for more than 100 years. The production stopped in 1971 but the venue still holds the same zeitgeist and industrial look. Join us at From Business to Buttons and experience the atmosphere first hand.
The venue is located at Torkel Knutssongatan 2 in the heart of Stockholm with a beautiful view of the seaside.Google Maps
The subway station Mariatorget on the Red Line is just a 5 minute walk away and the bus stop is even closer.Get here
Still not satisfied? Do you want the grand tour before we meet up on April 15? Check out the photos and see for yourself.Show gallery