From Business to Buttons is the meeting place in Scandinavia for everyone who wants hands-on advice on how to generate business value by creating great user experiences. Participants will gain new insights from some of the biggest names in the User Experience & Service Design field.
New 2014: limited seating for only 200 ticket-holders. We aim to create a really intimate setting to ensure interaction between participants and speakers.
Welcome to From Business To Buttons 2014!
Jan Wifstrand (Rapidus)
Designing how we design Kim Goodwin (PatientsLikeMe)
Once we've been in this business for a while, we realize that solving design problems for users is the easy part: understand users' goals and design with that in mind. Getting our expertise used and getting the design shipped is much more difficult. Where should the UX team be in the organization chart? How should designers work with other teams? How do we get more of our recommendations adopted? In some ways, the answer is simpler than you might think: values. Kim will discuss how understanding organizational and individual values can shape a more successful approach to design.
Orchestrating touchpoints Chris Risdon (Adaptive Path)
As services become more interconnected across channels and devices—and more importantly across time and space—it’s becoming increasingly important to find ways to gain insight about customers’ interactions with your product or service.
Whether it’s an expanding digital product ecosystem, a cross-channel retail experience, or a complex, intangible service experience -- how do we design experiences that unfold over time and through changing contexts? How do we ramp up new cross-functional teams that don't have a shared sense of process or methodology? But the mandate is there, design a holistic experience seamlessly spanning the whole customer journey. How do you design this journey? One where each moment your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing?
In this talk, I'll focus on the power and peril of the touchpoint—where customers connect with your product or service.
I'll discuss how to orchestrate these moments across the end-user's journey.
Break with snacks
What’s your business’ story? Dave Malouf (Rackspace)
Do you know your company's story? Can you explain how a customer of your product or service uses your system? Stories are not just a way to entertain. Stories are a structure that at the same time craft emotional responses and help people remember things. The narrative structure of communication when properly utilized is a tool for both business and design to co-create the future for their products and services. In the narrative there are characters who represent persona types, settings that represent understood contexts of use, and plot that demonstrates the activities of people and the responses of systems they interact with.
This talk will outline the structure of a story and reveal examples of how stories and storytelling are a great tool for business people and interaction designers to collaborate together and craft the future of their products and services. The story is not merely the description of the intended experiences, but the tools of storytelling are the same tools you can use for crafting those same experiences.
UX in China Christina Li (Infinite Interactive)
Christina Li will take you on a journey through China to discover its UX scene, and how it's different from the west. She will also discuss how to reach success in the creative market.
Building successful in-house innovation teams Jeff Gothelf (Neo)
You’ve read The Innovator’s Dilemma. You’ve bought in to The Lean Startup. You’re ready to kickstart your company’s product innovation efforts. There’s just one problem: you’re not sure where to begin:
What can design teach us about building a collaborative culture?
How do you structure a successful product design team?
How should that team work?
How will that team measure success?
Jeff will offer practical, step-by-step, guidance on how to build and support successful product design innovation in your business. Using insights gained from leading and working with dozens of product and design teams, Jeff will step through team makeup, process steps, management structure and the corporate infrastructure needed for these teams to flourish.
Panel discussion: How to organize teams to create great UX Jeff Gothelf, Kim Goodwin and Dave Malouf
Break with snacks
Great UX is here - Where are you? Johan Berndtsson and Ingrid Domingues (inUse)
In this talk, we’ll present five components that are vital if you want to generate value for your organization. Guess what? It’s all about UX. Wether you need to optimise an existing business, or innovate completely new solutions and offerings, great UX is what will make the difference. So join us - and put your business on the road to UX nirvana.
The ethical designer Cennydd Bowles (Twitter)
For decades, the spaces we live in have been built by consensus. Planners, architects, councils, consultation; and always the watchful eye of the regulators and elected officials.
But the world’s favourite digital spaces are largely in the hands of people like you and me. We have to oversee ourselves—and it’s not going very well.
Are we focusing on the right problems? Or just aggrandising the mundane? How do we know what the right problems are? How can we guide ourselves to appreciate the cultural and personal impact of the decisions we make?
It’s time for our industry to become ethically aware, if we’re to have a chance of doing the right thing.
Unwind and mingle with snacks, drinks, and chill tunes
Jeff Gothelf (US)
Agile & UX Specialist
Jeff is a designer & agile practitioner. He is a leading voice on the topics of Agile UX & Lean UX and a highly sought-after international speaker. In addition, Jeff is the author of the O’Reilly book, ”Lean UX: Applying lean principles to improve user experience”.
Kim Goodwin (US)
UX Design Executive
Kim has spent over a decade leading teams as a creative director and as a VP of Design at one of the most influential UX agencies in the US. She’s worked with agile, waterfall, and “agile-fall” teams in start-ups and Fortune 100s. Kim is also the author of the book Designing for the Digital Age.
Chris Risdon (US)
Chris is a Design Director at Adaptive Path. He started a journeyman career in information architecture and product strategy in 1997 and over the past 14 years has applied a combination of IA, graphic and interaction design to successful products and services for both large enterprises and start-ups.
Cennydd Bowles (UK)
Design Lead @twitter
Cennydd Bowles is a design lead at Twitter, with a decade of experience advising companies on the benefits of customer-focused design. He writes a regular column on design for A List Apart, and is the author of the book Undercover User Experience Design.
Christina Li (CN/UK)
UX & Service Design Professional
Christina has more than 15 years experience of working with UX and service design in the UK and China. Her experience covers a range of screen and non screen-based products and services, e.g mobile, web, TV, as well as in-store and call centre experience design.
Ingrid Domingues (SE)
Ingrid is the woman behind Business Impact Mapping and Management, also known as Effect Mapping & Management, and is the author of several books on the subject. She has spent more than two decades designing digital experiences, and her speciality is defining needs and metrics. She co-founded the UX agency, inUse, in 2002.
Johan Berndtsson (SE)
Johan is obsessed with great design, and with creating products and services that make everyday life easier and more fun. He has worked with UX since the mid-90s, and has designed everything from top-rated mobile apps and websites to touch-based cash registers and air traffic control systems. He co-founded the UX agency, inUse, in 2002.
Dave Malouf (US)
Principal UX Designer
Dave has over 20 years of experience in interaction design, information architecture, and design research. He most recently has taken a keen interest in the holistic design of digital service organization. Dave speaks and leads workshops around the world, and he remains an active contributor to the Interaction Design Association, IxDA, - the community of practice he helped found.
Jan Wifstrand is a former Editor-in-chief of two of the leading Swedish daily newspapers, Sydsvenskan and Dagens Nyheter. He's a journalist and entrepreneur, active in several media companies. He also runs his own digital news wire, Rapidus.
At inUse we create great experiences every day. Our passion, skills, and structured working methods are highly appreciated, and has brought us—and our customers—great success. Our mission is to make everyday life easier and more enjoyable for all users, while helping our clients to reach their goals.
inUse has succeeded in attracting fifty of Sweden’s most highly-skilled UX professionals to join our teams in Stockholm, Malmö and Gothenburg.
If you are interested in User Experience, you should be here. It doesn’t matter if you are a marketing director, developer, IT manager, product manager, designer, or any other kind of UX person: you will learn a lot about how you and your organisation can improve your business by focussing on getting the User Experience just right.
From Business To Buttons is sold out! Add yourself to the waiting list.
From Business to Buttons. . Berns, Berzelii Park, Stockholm.
3 995 SEK per ticket.
Waiting list procedure: It is not binding to sign up. If any openings become available we will contact you by email.