About

From Business to Buttons is the meeting place in Scandinavia for everyone who wants hands-on advice on how to generate business value by creating great user experiences.

Video Archive 2014

Video: From Business to Buttons - Opening speech

Opening speech

Kjell Persson, InUse
Video: Designing How We Design

Designing How We Design

Kim Goodwin, PatientsLikeMe
Video: Orchestrating Touchpoints

Orchestrating Touchpoints

Chris Risdon, Adaptive Path
Video: What's Your Business' Story?

What's Your Business' Story?

Dave Malouf, Rackspace
Video: UX In China

UX In China

Christina Li, Infinite Interactive
Video: Building Successful In-House Innovation Teams

Building Successful In-House Innovation Teams

Jeff Gothelf, Neo
Video: Great UX Is Here - Where Are You?

Great UX Is Here - Where Are You?

Johan Berndtsson and Ingrid Domingues, inUse
Video: How To Organize Teams To Create Great UX

How To Organize Teams To Create Great UX

Panel Discussion
Video: The Ethical Designer

The Ethical Designer

Cennydd Bowles, Twitter

Wan't to watch the Q&A's with the speakers as well? Check them out on YouTube.

Presentations

Designing How We Design

Designing How We Design

Kim Goodwin, PatientsLikeMe
Designing How We Design

Orchestrating Touchpoints

Chris Risdon, Adaptive Path
Designing How We Design

What's Your Business' Story?

Dave Malouf, Rackspace
Designing How We Design

UX In China

Christina Li, Infinite Interactive
Designing How We Design

Building Successful In-House Innovation Teams

Jeff Gothelf, Neo
Designing How We Design

Great UX Is Here - Where Are You?

Johan Berndtsson and Ingrid Domingues, inUse

Speakers 2014

  • Jeff Gothelf

    Jeff Gothelf (US)

    Agile & UX Specialist

    Jeff is a designer & agile practitioner. He is a leading voice on the topics of Agile UX & Lean UX and a highly sought-after international speaker. In addition, Jeff is the author of the O’Reilly book, ”Lean UX: Applying lean principles to improve user experience”.

  • Kim Goodwin

    Kim Goodwin (US)

    UX Design Executive

    Kim has spent over a decade leading teams as a creative director and as a VP of Design at one of the most influential UX agencies in the US. She’s worked with agile, waterfall, and “agile-fall” teams in start-ups and Fortune 100s. Kim is also the author of the book Designing for the Digital Age.

  • Chris Risdon

    Chris Risdon (US)

    Design Director

    Chris is a Design Director at Adaptive Path. He started a journeyman career in information architecture and product strategy in 1997 and over the past 14 years has applied a combination of IA, graphic and interaction design to successful products and services for both large enterprises and start-ups.

  • Cennydd Bowles

    Cennydd Bowles (UK)

    Design Lead @twitter

    Cennydd Bowles is a design lead at Twitter, with a decade of experience advising companies on the benefits of customer-focused design. He writes a regular column on design for A List Apart, and is the author of the book Undercover User Experience Design.

  • Christina Li

    Christina Li (CN/UK)

    UX & Service Design Professional

    Christina has more than 15 years experience of working with UX and service design in the UK and China. Her experience covers a range of screen and non screen-based products and services, e.g mobile, web, TV, as well as in-store and call centre experience design.

  • Ingrid Domingues

    Ingrid Domingues (SE)

    UX Strategist

    Ingrid is the woman behind Business Impact Mapping and Management, also known as Effect Mapping & Management, and is the author of several books on the subject. She has spent more than two decades designing digital experiences, and her speciality is defining needs and metrics. She co-founded the UX agency, inUse, in 2002.

  • Johan Berndtsson

    Johan Berndtsson (SE)

    UX Strategist

    Johan is obsessed with great design, and with creating products and services that make everyday life easier and more fun. He has worked with UX since the mid-90s, and has designed everything from top-rated mobile apps and websites to touch-based cash registers and air traffic control systems. He co-founded the UX agency, inUse, in 2002.

  • Dave Malouf

    Dave Malouf (US)

    Principal UX Designer

    Dave has over 20 years of experience in interaction design, information architecture, and design research. He most recently has taken a keen interest in the holistic design of digital service organization. Dave speaks and leads workshops around the world, and he remains an active contributor to the Interaction Design Association, IxDA, - the community of practice he helped found.

  • Jan Wifstrand

    Jan Wifstrand

    Moderator

    Jan Wifstrand is a former Editor-in-chief of two of the leading Swedish daily newspapers, Sydsvenskan and Dagens Nyheter. He's a journalist and entrepreneur, active in several media companies. He also runs his own digital news wire, Rapidus.

Organisers

At inUse we create great experiences every day. Our passion, skills, and structured working methods are highly appreciated, and has brought us—and our customers—great success. Our mission is to make everyday life easier and more enjoyable for all users, while helping our clients to reach their goals.

inUse has succeeded in attracting fifty of Sweden’s most highly-skilled UX professionals to join our teams in Stockholm, Malmö and Gothenburg.

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