Thank you for coming!

From Business to Buttons 2022 is over.

What an experience to gather 700 designers and finally meeting up IRL! This years conference was truly an immersive experience. Thank you for participating and contributing. Videos will be available here, on Youtube, and on the inUse blog in the following weeks.

We are happy, humbled, and already planning for next year. It might seem like an eternity, but we’ve already started to work with #fbtb23. Join the mailing list below and follow the conference on LinkedIn, Facebook, instagram or Twitter to keep up. See you next year!

From Business to Buttons is Scandinavia’s premier User Experience and Service Design conference, held every year in Stockholm, Sweden. It is the meeting place for everyone who wants inspiration, and hands-on advice, on how to generate business value by creating great user experiences.


The venue for the conference in 2022 is Cirkus in Djurgården, Stockholm. It was built in 1892 and has been renovated several times, but always remained a true landmark in Stockholm. Almost everyone – yup – from Kraftwerk, Soundgarden to Rolling Stones and Laleh, has made their mark at Cirkus.

How to get there

The easiest way to travel to Cirkus is by bus 67 or tram 7(currently replaced by bus); the nearest stop is Skansen. If you want to arrive in style, you can also take the ferry from Slussen.


As a partner at FBTB, you’ll be able to share your knowledge and brand to 800 designers and business executives. It’s a unique opportunity to build your brand, raise awareness about your product, and meet the design crowd.

Wanna partner up for 2022? Contact Isabel Bjärnstöm.

Previous partners

Some of our previous partners during the years. One year we had bubbly drinks and colorful lounge area to sit in. Another year we had photobooths.