Anna Piperal (EST)

E-governance expert & Branding Professional

Talk: Designing future-minded governance

On stage:

Modern days combined with the pandemic and military crisis, very high expectations and little trust towards governments from the public are demanding robust and highly resilient state systems and services that are available 24/7 and are location independent.

Estonian state has been designing its processes keeping those priorities in mind for the last three decades, placing the user in the center. The principles that serve privacy, interoperability, integrity, convenience, and increase citizens’ trust are also creating efficiency and enormous time saving for all parties. Proactive services based on the life cycle, blockchain, use of AI robots, and open innovation culture have brought Estonia to be named the most digitalized society in the world. The system is not a test and a prototype – 99% of public services are digital. From business, taxes, healthcare, voting, or real estate deals, there is only marriage and divorce that are not conducted online today.

Anna’s talk reveals the main design principles, approach toward data, user experience, and ongoing innovation projects that create a future-minded government. Find out why this society has embraced this digital culture and learn more about the design and UX of the Estonian e-governance system.


Over 20 years ago, the government in Estonia started to build the foundation for e-Estonia – a system where they have digitized almost everything within the state apparatus. A private blockchain is guarding the state data and systems integrity. The state may not save the same data in several places for privacy reasons, and it’s the main trigger for the efficient exchange of data between authorities.

Anna Piperal is an e-governance expert leading the e-Estonia brand and international communications. Having a background in public administration, technology governance, marketing and cyber security, Anna is managing e-Estonia Briefing Centre activities that are created to boost technology transfer and inspire other countries to redesign their transformation path.

She seeks to convince business and state leaders to implement technology in order to create a transparent and efficient state, saving costs and gradually increasing citizens’ trust. Through her work, she has helped with the exploration of new ideas that could push the world to a better, bureaucracy-free space. She has supported the introduction of Estonian blockchain in the EU and has led projects, such as building VR-Estonia that allows anyone to drive into Estonian digital reality.