Ghaida Zahran is a lead product designer at Netflix with over 12 years of experience in design. After 6 years designing at agencies, she moved to lead Revenue design at Change.org. This introduced Ghaida to the power of A/B testing to drive business goals.
Now at Netflix, Ghaida works on design strategy for the Partnerships & Payments design team. Among other things, the team is responsible for Netflix presentation in partner contexts such as PlayStations and Samsung Smart TVs, and that requires a different way of thinking about how to communicate the value of Netflix to potential members. Together with the team she supports, Ghaida experiments with different types of content recommendation strategies and algorithms to attract non-members.
When Ghaida isn’t designing things, she can be found sailing around the San Francisco Bay in search of new restaurants to try.