Jake Knapp (US)
Author and Creator of the Design Sprint
Talk: The Design Sprint: One Small Change to Create a Culture of Innovation
Innovation is difficult, and taking ideas from the whiteboard to real world success is rare. But it doesn’t have to be. New York Times best-selling author Jake Knapp believes any team can create a culture of innovation by shifting their approach to new projects. Through stories and hard-won lessons, Jake will explain how to get the best ideas from every person on your team, make great decisions without groupthink, validate ideas before wasting time, and set the course for building products customers love. Best of all, these changes bring teams closer to each other and their shared purpose—and foster true joy at work.
Jake Knapp is creator of the method Design Sprint that he developed working at Google and Google Ventures for 10 years. He is the author of Make Time and the New York Times bestseller Sprint. The method Design Sprints is one of the most talked about in the design community today. He has since his years at Google coached teams like Slack, Uber, 23andMe, LEGO, and The Wall Street Journal on the method Design Sprint. Previously, Jake helped build products like Gmail, Google Hangouts, and Microsoft Encarta. He is currently among the world’s tallest designers.
He is currently working on a new book, a very secret project that we will ask nosy questions about. The Design Sprint is a highly structured five-day process for solving problems and testing new ideas. Invented at Google by Jake Knapp, then perfected with more than 150 startups at Google Ventures, the Design Sprint helps teams solve big problems and test prototype solutions—all in a single week. Today, the Design Sprint has spread to places like Facebook, Apple, Airbnb, Uber, IDEO, and LEGO. And it’s not just for companies—Design Sprints have been used by organizations like the United Nations and the European Space Agency.