Jeff Gothelf (ES)

Author of Lean UX

Jeff is co-author of the award-winning book Lean UX and the Harvard Business Review Press book Sense & Respond and Lean vs Agile vs Design Thinking. He helps organizations build better products and executives build the cultures that build better products Jeff works as a coach, consultant and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management and human-centred design. He is very active on Medium. Swedes? Have a look at his post about the Vasa Ship and Prototyping. This is Jeff’s second time at FBTB.

Workshop

Leveraging Lean UX to Lead Successful Agile Design Teams

Jeff Gothelf

Thursday, 02 May, 09:00 – 16:00

The old waterfall approach (and its scrum-friendly variants) to design and development is dead. The new way is a collaborative, continuous cycle of concepting, delivering, learning, and iterating. In this workshop Jeff Gothelf will show you how to use product discovery practices to build a stronger collaboration with product development teams. Challenge current ways of working to improve the integration of UX and Design in the Agile process. You will develop management strategies to ensure UX is present in every product conversation and ensure cross-functional collaboration is present at the leadership lev