Jeff Gothelf (ES)
Author of Lean UX
Jeff is co-author of the award-winning book Lean UX and the Harvard Business Review Press book Sense & Respond and Lean vs Agile vs Design Thinking. He helps organizations build better products and executives build the cultures that build better products Jeff works as a coach, consultant and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management and human-centred design. He is very active on Medium. Swedes? Have a look at his post about the Vasa Ship and Prototyping. This is Jeff’s second time at FBTB.