Kim Goodwin (US)

Author & Design leadership guru

Kim Goodwin is the best-selling author of Designing for the Digital Age. Kim has spent 25 years in Service Design and UX, both consulting and in-house. Kim helps organizations build their internal design capabilities through coaching and organizational change management. She speaks and teaches regularly at conferences around the world. Kim is based near San Francisco, but she is often in another time zone, whether she’s herding cats in a conference room or photographing wildlife in places with no Internet access. Kim is also the bestselling author of Designing for the Digital Age. Published in 2009, it’s still considered a, to quote Alan Cooper, “A complete handbook for an entire profession”.

Her talk at FBTB will be about Design Systems, but then again, not really:

”My talk is not on design systems exactly. It’s more: how do we think of the design function itself as a something like a design system, with both high-level and low-level components?”

”In other words, the shared “library” your team needs is not just a component library — it’s a set of foundational values and principles, as well as a set of tools for HOW you work. In part, I wanted to talk about this because I see a lot of teams jumping to design systems as a magic fix when they don’t have some of the foundational pieces in place.”


Leading UX: Influencing Culture and Growing Teams

Kim Goodwin

Thursday, 02 May, 09:00 – 16:00

You know you’ve said it: ”We could do so much more if we got involved earlier… They think we’re just here to hit it with the pretty stick… Why doesn’t it get built as we design it?” The list goes on. So how do we change our organizations – or perhaps our own behaviour – to fix it? In this full-day workshop, Kim will help you build skills in both change leadership and daily practice leadership. These skills aren’t just for managers; designers at all levels can use them to be more effective.