Peter Merholz (US)

Peter Merholz Author of "Org Design for Design Orgs” and co-founder of Adaptive Path

Talk: To be announced

On stage:


In recent years design has become recognized as a key success factor in generating business value. Designers are starting to be included in strategic conversations about the products and services that many organizations ultimately deliver. Organizations are therefore building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. Enter Peter Merholz…

Peter Merholz co-founded the legendary agency Adaptive Path back in 2001. He was the Head of Design Practice at the agency and worked with clients such as Samsung, Wells Fargo, Yamaha, and Sony. Since leaving Adaptive Path in 2012, he’s worked as a design leader and executive, leading teams at e.g., Groupon, OpenTable, Jawbone, and Capital One. Peter recently launched his one-person consultancy, Humanism at Scale, focusing on strengthening design organizations and bolstering design leadership.

A few years ago, he co-authored a book that has become essential reading for all design managers and executives. “Org Design for Design Orgs” is hands down the best book on the organizational, managerial, and operational challenges of building in-house design teams. What Peter does not know about building and scaling design organizations is not worth knowing.

Peter’s book, and of course meeting him at From Business to Buttons, should be mandatory for all design managers and executives.