Shinichiro Tamaki (JP)

Shinichiro Tamaki Co-Creator of Nintendo Wii and Author

Talk: The Story of Nintendo Wii

On stage:

In 2005 something happened in the gaming industry. At E3, Nintendo unveiled the Nintendo Revolution – later renamed Nintendo Wii. Upon it’s release late 2006 it was clear to everyone that this was something completely different than all other gaming consoles before it. The full-body gaming experience with the Wii Remotes, the Balance Board and much more, created a revolutionizing, social, living room experience that turned even the most jaded parent into a gamer. Microsoft would later copy the full-body experience concept with Xbox Kinect in 2010, and Sony with Playstation Move the same year.

Shinichiro Tamaki first joined Nintendo as a programmer, but quickly changed into planning and design. His major project was co-creating a new gaming platform – a platform that not only would go on to sell more than 100 million units worldwide, but that also showed that games could be engaging and social experiences for the whole family, and that gaming actually could be a full-body experience, not just something for your thumbs.

Tamaki-san was involved in pretty much all hardware, software and service development from the very beginning. In his work, and afterwards, Tamaki-san was also one of the key figures in marketing the Wii, giving interviews together with Nintendo CEO Satoru Iwata. So much that he became known as “The Evangelist of Nintendo Wii” among his peers in Japan.

Tamaki-san’s talk at From Business to Buttons will mark his first ever appearance in Europe. He is coming to share the unique story behind the Nintendo Wii. You do not want to miss this!

About

Shinichiro Tamaki first joined Nintendo as a programmer, but quickly changed into planning and design. His major project was co-creating a new gaming platform – a platform that not only would go on to sell more than 100 million units worldwide, but that also showed that games could be engaging and social experiences for the whole family, and that gaming actually could be a full-body experience, not just something for your thumbs.

After leaving Nintendo, he moved back to his hometown Hachinohe City, Aomori Prefecture, and established the consultancy firm WAKARU office. Tamaki-san has written two books on design コンセプトのつくりかた (How to Create a Concept, 2012), and the newly released ついやってしまう体験のつくりかた (How to Create an Experience That You Somehow Cannot Stop But Do, 2019).