Val Head (US)

Design Advocate at Adobe

Talk: Purpose and Style: Using motion with meaning in interfaces

On stage:

Animation is a powerful design tool that designers all too often ignore. When used well motion can engage, communicate and improve interactions. That’s the kind of animation we want in our work: animation that has both purpose and style.

Knowing how to use animation effectively will make your work stand out and allow you to approach projects differently than most designers. In this session we’ll discuss where animation can best inform UX and how to build more sophisticated animated interactions for the web and beyond.


Val Head is a web animation expert, author, and Design Advocate at Adobe. She is the author of ”Designing Interface Animation”, a book that shows you, as a designer, how to create web animation that balances purpose and style while blending seamlessly into the user’s experience. The book is a crash course in motion design theory and practice for web designers, UX professionals, and front-end developers alike. Val also teaches CSS Animation on, and curates the weekly UI Animation Newsletter. She has a talent for getting designers and developers alike excited about the power of animation, and will also host one of this years workshops.