Building a Brand-Driven Message Architecture



Conference room

Scheelegatan 14, Kungsholmen, Stockholm

Piperska Muren


€ 799

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Complement your practice of user experience design with brand-driven content strategy and learn how to facilitate and create a message architecture. In this workshop, you’ll get up to speed on the philosophy, questions, tools, and exercises to implement content strategy that aligns with your brand’s communication goals to be consistent and sustainable. We’ll conduct a hands-on exercise to prioritize communication goals and develop a message architecture—ideal whether you design and create content for the web, mobile apps, social media, print collateral, or other experiences.

If you’ve had it with drawn out engagements and seagulling stakeholders, you’re among friends. Using BrandSort, discover how a brand-attributes card sort can help you identify potential pitfalls and points of disagreement while you improve organizational alignment. You’ll learn how to facilitate it and present it, gaining feedback along the way. Then we’ll discuss how to use a message architecture to conduct a qualitative content audit, prioritize content types and channels, and manage scope creep throughout the process.

These challenges drive content strategy and the business issues beyond it. What if you need to empower a team, wrangle a client, and rally everyone around a common vocabulary for your primary navigation? No matter your title, you can embrace content strategy, starting with the message architecture.

What we’ll cover:

  • Learn how—and why—to establish a hierarchy of communication goals in a message architecture with a hands-on exercise
  • Discuss the right questions to ask—and practice how to ask them—to minimize distracting, off-brand features, like the blog no one has time to update
  • Gain additional tools to keep your projects on track, on time, and on budget
  • See examples of message architecture in B2C and B2B organizations from a range of industries—education, retail, automotive, finance, and more

Designers, UX designers, creative directors, marketers, marketing managers, product managers, content strategists, copywriters, social media managers… If you help a brand communicate, this workshop is for you!

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