Tony Ulwick is a pioneer of Jobs-to-be-done theory and the inventor of Outcome-Driven Innovation (ODI). He’s the founder of Strategyn LLC, and has worked with one-third of the Fortune 100. Tony’s patented innovation practices result in products that help customers get a “job” done better. He is the author of the original Jobs-to-be-Done book, What Customers Want and JOBS TO BE DONE: Theory to Practice. Tony Ulwick will also host the workshop Jobs-to-be-Done.