Tony Ulwick

Bring your team to this event and learn how to guarantee your success. Tony Ulwick, a pioneer of Jobs Theory and inventor of Outcome-Driven Innovation (ODI), will personally lead you through the core tenets of Jobs Theory and show you how to apply it to your next innovation initiative. This half day of training will enable you and your team to:

  • Go deep into the methodology and get your questions answered.
  • Learn the newest concepts and latest thinking.
  • Get what you need to apply the concepts and teach them to your organization.

Want to know more? Read our interview with Tony Ulwick.



Hotel Continental

Vasagatan 22



5 990 SEK

(sold out)


Questions about the conference? Interested in being our future partner or sponsor? Reach out to project manager Jane Murray.

About the organizer

inUse is a User Experience and Service Design agency with offices in Sweden and the US. Our mission is to make everyday life easier and more enjoyable for all users, while helping our clients to reach their goals.

Terms and conditions

No bought tickets can be refunded. If you find yourself unable to attend, please consider passing on your ticket to a friend or colleague. Also. We make every effort to confirm announced speakers, but life is unpredictable and sometimes circumstances are beyond our control. Conference events and speakers are thus subject to change without notice.