The old waterfall approach (and its scrum-friendly variants) to design and development is dead. The new way is a collaborative, continuous cycle of concepting, delivering, learning, and iterating. In this workshop Jeff Gothelf will show you how to use product discovery practices to build a stronger collaboration with product development teams. Challenge current ways of working to improve the integration of UX and Design in the Agile process. You will develop management strategies to ensure UX is present in every product conversation and ensure cross-functional collaboration is present at the leadership level.
During the first half of the day, you’ll work individually and in small groups to understand how Lean UX should work by defining work as a problem statement to solve, declaring assumptions, writing Objectives and Key Results (OKRs), forming hypotheses, creating proto-personas, brainstorming opportunities, and designing experiments using “the two key questions” method. In the afternoon, you’ll use these same techniques to identify your current challenges implementing and leading a Lean UX practice in your organization and define ways to improve them along with clear, human-centric measures of success (OKRs).