From Business To Buttons

User Experience Service Design Engagement

User Experience Strategy

UX strategy is a process that should be started before the design or development of a digital product commences. It is a practice that when done empirically is a better guarantee of a successful digital product than just crossing your fingers, designing some wireframes, and then writing a bunch of code. It’s the method by which you validate that your solution actually solves a problem for real customers in a dynamic marketplace. Attend this workshop to experience a deep dive into the subject matter with both lectures and hands-on exercises.

Who should attend: UX/UI practitioners of any level, product teams and managers, business executives, and startup founders that want to learn how to be more strategically sound in their process.

In this challenging, captivating and hands-on workshop, you will learn:

  • How to get stakeholders more engaged in the strategic process through collaboration and transparent tactics
  • How to build consensus, and move forward even in large organisations
  • Why the empirical practice of user experience strategy is crucial for devising successful online products
  • How to validate a real customer and their real problem to get to a real solution with market demand
  • How to identify direct and indirect digital competitors of your value proposition
  • How to collect and capture quantitative and qualitative data for doing thorough market research
  • How to conduct a methodical analysis for narrowing in on a unique product and opportunity space
  • How to use storyboarding for creating a narrative that focuses on a products’ value innovation and business model
  • How to win the battles of the right product vision without having to use power, title or politics

What else:

  • All attendees of the workshop are welcome to a free hardcopy or ebook of Jaime’s book “UX Strategy”.
  • Having a laptop is highly recommended, but not required. You can work in teams of two on the exercises that require a laptop.
  • Lunch, as well as coffee, water and snacks will be provided.

When

Where

Stockholm – location details to come

Price

5 999 SEK

Get your tickets

Jaime Levy is the author of the best selling O’Reilly Media book “UX Strategy: How to Devise Innovative Digital Products that People Want”. She has been a pioneer in the creation of innovative digital products and services for over 25 years, working with clients like City National Bank, Disney, HBO and South Park Studios.

Photo of Jaime Levy