The first order is not just a job, it is a psychological milestone. After it, you are no longer a “newbie who is learning”, but a person who has someone paid for the result. And yes, it is both exciting and scary. But if you approach it consciously, everything will work out.
How do you get your first order?
- Make what you want to sell.
The easiest way is to show what you want to do. If you’re a designer – make a fictitious website, logo, packaging. If you’re a copywriter – write a text for an imaginary client. It’s called a “project from your head” – and it’s a portfolio too.
- Ask for a circle of acquaintances.
First clients often come through personal connections. Write to friends, former coworkers, and say honestly, “I’m starting to take orders. If you or someone of yours needs me, I’m in.”
- Use job exchanges, but smartly.
There’s a lot of competition on freelance exchanges, but you should go there not for money, but for experience. The main thing is not to dump mindlessly. Write in responses not “ready to fulfill”, but explain how you will solve the problem.
- Be active in social networks.
Show your work, share your process, write what tasks you are interested in. Even a small audience can bring a client – especially if you speak vividly and honestly.
How not to fail the order?
- Ask as many questions as possible.
Clarify everything: goals, audience, format, deadlines, expectations. The more you understand at the start, the fewer surprises there will be at the end. Don’t be afraid to appear “meticulous” – it’s a sign of professionalism.
- Make a clear agreement.
Even if it’s a “friend of a friend,” spell out the price, deadline, number of revisions. Better – in writing. This protects both parties and helps to avoid offenses.
- Show progress regularly.
Don’t disappear for a week. Send preliminary milestones, ask for feedback, keep the dialog going. Clients don’t like silence, especially with newbies.
- Don’t chase the perfect, chase the solution.
Your goal is not to paint a “masterpiece” but to solve the client’s problem. Sometimes you need to be able to let go of an idea you like if it doesn’t fit the customer.
- Do more than what is asked for.
First clients aren’t about money, they’re about reputation. Put in a little more effort: design it nicely, offer an alternative, prepare a guide. People appreciate it – and recommend it.
The first order is not an exam, but a step into the profession. You have the right to worry, make mistakes, ask stupid questions. The main thing is to be honest, to try and deliver results. This is where it all starts.