Author: Joseph Williamson
Direction: Graphic design, identity design
Tools: Adobe Illustrator, Photoshop
Project Description:
The task was to create a visual identity for a new local coffee shop in the Södermalm neighborhood, Stockholm. Inspired by the aesthetics of Scandinavian coziness, Joseph designed:
- a handwritten accent logo reflecting friendliness and warmth;
- a palette of coffee, cream and graphite colors;
- minimalist packaging for coffee beans and cups;
- posters for outdoor advertising and templates for Instagram.
Result: The set of visual identity approved in the course project was successfully adapted in mockup scenarios.